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Brief",[],[511,514,517],{"type":90,"text":512,"spans":513,"direction":108},"We at 528 Creative were excited to collaborate with Franciscan Well to produce a series of high-quality studio images for their core beer range, including Chieftain IPA, Rebel Red, Well Hazy, and Shandon Stout. The goal was to create striking visuals for their website and social media channels, highlighting each beer’s unique appearance, aroma, taste, and serving suggestions while reinforcing the premium craftsmanship of the brand.",[],{"type":90,"text":515,"spans":516,"direction":108},"The project focused on showcasing the beer, cans, and branding with attention to color, texture, and detail, ensuring the images reflected the quality and heritage of Franciscan Well beers brewed in Cork.",[],{"type":90,"text":518,"spans":519,"direction":108},"",[],{},{"brief_title":522,"brief_description":526,"brief_image":529},[523],{"type":90,"text":524,"spans":525,"direction":108},"THE CLIENT",[],[527],{"type":90,"text":301,"spans":528,"direction":108},[],{},{"brief_title":531,"brief_description":535,"brief_image":552},[532],{"type":90,"text":533,"spans":534,"direction":108},"FILMING EQUIPMENT",[],[536,540,543,546,549],{"type":537,"text":538,"spans":539,"direction":108},"list-item","Sony A7III Camera - We captured high-resolution images of the beer and cans with cinematic quality, ideal for studio product photography.",[],{"type":537,"text":541,"spans":542,"direction":108},"Sony G-Master Lenses (14mm, 24mm, 35mm, 90mm) - We used these lenses to shoot wide, medium, and close-up angles, emphasising label details, textures, and glass reflections.",[],{"type":537,"text":544,"spans":545,"direction":108},"Godox AD600PRO TTL Flash - We used this flash to freeze subtle movements, highlight condensation and carbonation, and achieve crisp, detailed product shots.",[],{"type":537,"text":547,"spans":548,"direction":108},"Aputure LS C120d II with Light Dome & Nanlite Tubes - These lights gave even, controlled illumination across all products, bringing out color vibrancy and enhancing glass reflections.",[],{"type":537,"text":550,"spans":551,"direction":108},"DJI RS4 Pro Gimbal & Easy-Rig - We used these tools for any motion product shots, ensuring smooth cinematic pans and dynamic product reveals.",[],{"dimensions":553,"alt":6,"copyright":6,"url":556,"id":557,"edit":558},{"width":554,"height":555},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":560,"brief_description":564,"brief_image":581},[561],{"type":90,"text":562,"spans":563,"direction":108},"PROCESS",[],[565,569,572,575,578],{"type":566,"text":567,"spans":568,"direction":108},"o-list-item","Pre-Production Planning - We mapped out shots for each beer, including Chieftain IPA, Rebel Red, Well Hazy, and Shandon Stout, ensuring each style’s personality was captured.",[],{"type":566,"text":570,"spans":571,"direction":108},"Studio Setup & Lighting - We used professional lighting to highlight color, condensation, and label design, creating crisp, visually striking images suitable for both web and social media use.",[],{"type":566,"text":573,"spans":574,"direction":108},"Photography & Videography - We captured a variety of shots, including hero product images, close-ups of textures and details, and lifestyle-style beverage setups.",[],{"type":566,"text":576,"spans":577,"direction":108},"Post-Production - We edited images to enhance colors, maintain brand consistency, and produce high-resolution files ready for digital and social platforms.",[],{"type":566,"text":579,"spans":580,"direction":108},"Delivery - We delivered a polished suite of images for website banners, social media posts, and promotional campaigns, emphasising the premium nature and craft of Franciscan Well beers.\n",[],{},{"brief_title":583,"brief_description":587,"brief_image":600},[584],{"type":90,"text":585,"spans":586,"direction":108},"RESULTS",[],[588,591,594,597],{"type":537,"text":589,"spans":590,"direction":108},"We produced high-quality brand imagery that showcases the Franciscan Well beer range with clarity and visual impact.",[],{"type":537,"text":592,"spans":593,"direction":108},"Each beer’s unique qualities-from the hazy Chieftain IPA to the rich Shandon Stout are highlighted in a way that appeals to craft beer enthusiasts and casual consumers alike.",[],{"type":537,"text":595,"spans":596,"direction":108},"The final images are optimised for social media, website use, and marketing campaigns, strengthening Franciscan Well’s brand identity and premium positioning.",[],{"type":537,"text":598,"spans":599,"direction":108},"Our approach reinforces the heritage and craftsmanship of Franciscan Well, while giving the beers a contemporary, attractive presentation.",[],{},"Cork does it best!","case_brief$9ec6c1d7-0c30-4949-a2d9-7a03501fde04","case_brief",{"variation":323,"version":324,"items":605,"primary":606,"id":690,"slice_type":691,"slice_label":6},[],{"section_title":607,"dark_theme":38,"content":611},[608],{"type":507,"text":609,"spans":610,"direction":108},"The Client Said",[],{"id":612,"type":613,"tags":614,"lang":14,"slug":615,"first_publication_date":616,"last_publication_date":617,"uid":618,"data":619,"link_type":36,"key":689,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":620},[621,633,645,662,677],{"client_name":622,"client_position":623,"client_feedback":624,"project_preview_image":625,"project_preview_video":631,"project_link":632},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. They really take the time to understand the theme and tone you’re trying to bring to life, and they’re always flexible and easygoing around event schedules. They slot in naturally as part of the team, and have a real skill for putting interviewees at ease, which makes the whole process feel smooth and enjoyable. The end product always exceeds expectations.",{"dimensions":626,"alt":6,"copyright":6,"url":628,"id":629,"edit":630},{"width":627,"height":627},320,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002Fb10mYeqAZ1s0RCYQ_FutureTicketingHeadshot.png?auto=format,compress","b10mYeqAZ1s0RCYQ",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":634,"client_position":635,"client_feedback":636,"project_preview_image":637,"project_preview_video":643,"project_link":644},"Diageo","World Class Testimonial","Working with 528 is an absolute pleasure. They’re incredibly easy to work with, super helpful, and have an amazing eye for detail. I’d 110% recommend them to anyone looking for high-quality content and a great team to collaborate with.",{"dimensions":638,"alt":6,"copyright":6,"url":640,"id":641,"edit":642},{"width":639,"height":639},714,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FU_c8x23A5gNEhMy9_MaxYiullDiageo.jpg?auto=format,compress","U_c8x23A5gNEhMy9",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":646,"client_position":647,"client_feedback":648,"project_preview_image":649,"project_preview_video":654,"project_link":655},"MURIEL FOLEY","MGFD DIGITAL MARKETING CONSULTANCY","\"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.",{"dimensions":650,"alt":6,"copyright":6,"url":651,"id":652,"edit":653},{"width":307,"height":308},"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhNUMqNJQqHlML_banner.png?auto=format,compress","aGqhNUMqNJQqHlML",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":656,"type":657,"tags":658,"lang":6,"slug":659,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":660,"isBroken":661},"aG-VNBEAACgAbTj8","broken_type",[],"-","d8150297-f14b-423b-9c05-00a1aa6e4842",true,{"client_name":663,"client_position":664,"client_feedback":665,"project_preview_image":666,"project_preview_video":672,"project_link":673},"HOLLY BARRY","BRAND STRATEGIST AT BARRY GROUP","\"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!\"",{"dimensions":667,"alt":6,"copyright":6,"url":669,"id":670,"edit":671},{"width":307,"height":668},1143,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqQRUMqNJQqHlJl_project-3.jpg?auto=format,compress","aGqQRUMqNJQqHlJl",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":674,"type":657,"tags":675,"lang":6,"slug":659,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":676,"isBroken":661},"aG-_iREAACoAbX63",[],"9e6b163a-12d5-445c-91ac-81b1d5f783d8",{"client_name":678,"client_position":679,"client_feedback":680,"project_preview_image":681,"project_preview_video":684,"project_link":685},"MAIREAD HALLAHAN","GROUP MARKETING MANAGER, INUA COLLECTION","\"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated 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