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Brief",[],[448,454,456,459,462,465],{"type":90,"text":449,"spans":450,"direction":108},"Franciscan Well - Launch Event Video at The Jar, Dublin",[451],{"start":24,"end":452,"type":453},55,"strong",{"type":90,"text":390,"spans":455,"direction":108},[],{"type":90,"text":457,"spans":458,"direction":108},"We at 528 Creative were excited to work with Francisan Well on their consumer launch event at The Jar on Camden Street, Dublin. The event featured a Staropramen & Docklands collaboration tap takeover, with live sampling, DJ sets, prizes, beer cocktails, and a full POS window takeover.",[],{"type":90,"text":460,"spans":461,"direction":108},"Our brief was to produce a 2-minute compilation video capturing the key moments of the launch and 5-10 high-quality photos highlighting the atmosphere, brand presence, and event details. We made sure that the Franwell pints, branding, and POS elements were consistently featured while keeping all content compliant with Molson Coors’ legal guidelines.",[],{"type":90,"text":463,"spans":464,"direction":108},"We aimed to tell the story of the launch night in a dynamic, engaging way that conveys the energy of the event while showing off the collaborative beer launch.",[],{"type":90,"text":466,"spans":467,"direction":108},"\n",[],{},{"brief_title":470,"brief_description":474,"brief_image":478},[471],{"type":90,"text":472,"spans":473,"direction":108},"THE CLIENT",[],[475],{"type":90,"text":476,"spans":477,"direction":108},"Molson Coors \u002F Franciscan Well",[],{},{"brief_title":480,"brief_description":484,"brief_image":501},[481],{"type":90,"text":482,"spans":483,"direction":108},"FILMING EQUIPMENT",[],[485,489,492,495,498],{"type":486,"text":487,"spans":488,"direction":108},"list-item","Sony FX6 Camera - We used this to capture cinematic-quality footage of the event, including attendees, brand activations, and detailed shots of the launch elements.",[],{"type":486,"text":490,"spans":491,"direction":108},"Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm) - We captured wide establishing shots of The Jar, mid-range shots of attendees, and close-ups of Fran Well pints and brand elements.",[],{"type":486,"text":493,"spans":494,"direction":108},"DJI RS4 Pro Gimbal - We ensured smooth motion shots while following guests, DJs, and brand interactions.",[],{"type":486,"text":496,"spans":497,"direction":108},"Easy-Rig - We reduced operator fatigue during handheld filming for longer sequences.",[],{"type":486,"text":499,"spans":500,"direction":108},"Aputure LS C120d II with Light Dome & Nanlite Tubes - We provided consistent, high-quality lighting to capture indoor event footage and details of the brand’s presence.\n",[],{"dimensions":502,"alt":6,"copyright":6,"url":505,"id":506,"edit":507},{"width":503,"height":504},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":509,"brief_description":513,"brief_image":530},[510],{"type":90,"text":511,"spans":512,"direction":108},"PROCESS",[],[514,518,521,524,527],{"type":515,"text":516,"spans":517,"direction":108},"o-list-item","Pre-Event Planning - We coordinated with Franciscan Well to understand the schedule, key moments, and brand placement requirements for both video and photography.",[],{"type":515,"text":519,"spans":520,"direction":108},"Event Filming - We captured the launch night atmosphere, following attendees enjoying beer cocktails, DJ performances, and interactive elements of the Staropramen & Docklands collaboration. While filming, The Jar’s exterior lights wouldn’t turn on, so we used a bit of magic and SFX to make it look like the lights flickered on, adding a cinematic touch.",[],{"type":515,"text":522,"spans":523,"direction":108},"Photography - We produced 5-10 high-resolution images of key moments, ensuring Fran Well branding and POS elements were consistently visible.",[],{"type":515,"text":525,"spans":526,"direction":108},"Post-Production - We edited a 2-minute highlight video, carefully choosing pacing, music, and shots to tell the story of the launch. We applied colour grading and subtle effects to enhance the atmosphere.",[],{"type":515,"text":528,"spans":529,"direction":108},"Delivery - We delivered polished video and photo content ready for social media, website promotion, and marketing campaigns.\n",[],{},{"brief_title":532,"brief_description":536,"brief_image":549},[533],{"type":90,"text":534,"spans":535,"direction":108},"RESULTS",[],[537,540,543,546],{"type":486,"text":538,"spans":539,"direction":108},"We produced a 2-minute event video highlighting the energy, brand presence, and collaborative beer launch.",[],{"type":486,"text":541,"spans":542,"direction":108},"We delivered high-quality images showcasing Fran Well pints, POS, and key moments from the launch.",[],{"type":486,"text":544,"spans":545,"direction":108},"We created content optimised for social media engagement, website promotion, and marketing materials.",[],{"type":486,"text":547,"spans":548,"direction":108},"We captured the vibrant atmosphere of The Jar launch event, showcasing Fran Well as a dynamic and innovative brand.\n",[],{},"Two Chieftains please!","case_brief$718506e1-ed72-4898-b002-aa7912836030","case_brief",{"variation":330,"version":331,"items":554,"primary":555,"id":641,"slice_type":642,"slice_label":6},[],{"section_title":556,"dark_theme":38,"content":560},[557],{"type":444,"text":558,"spans":559,"direction":108},"The Client Said",[],{"id":561,"type":562,"tags":563,"lang":14,"slug":564,"first_publication_date":565,"last_publication_date":566,"uid":567,"data":568,"link_type":36,"key":640,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":569},[570,582,594,613,628],{"client_name":571,"client_position":572,"client_feedback":573,"project_preview_image":574,"project_preview_video":580,"project_link":581},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. 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