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The goal was to create a consistent, premium visual identity for each property while highlighting the unique personality of every hotel. Our work spanned campaigns for summer, winter, couples getaways, family breaks, weddings, corporate stays, and more - ensuring iNUA’s marketing team always had fresh, versatile content ready to go. This project required careful planning, fast turnarounds, and logistical expertise, with many shoots delivered in under a week from production to final delivery.",[],{},{"brief_title":502,"brief_description":506,"brief_image":510},[503],{"type":90,"text":504,"spans":505,"direction":108},"THE CLIENT",[],[507],{"type":90,"text":508,"spans":509,"direction":108},"iNUA Collection (Tullamore Court, Fairways Dundalk, Hillgrove Monaghan, Radisson Blu Cork, Radisson Blu Limerick, Radisson Blu Athlone, Springfield Hotel Leixlip, and more)",[],{},{"brief_title":512,"brief_description":516,"brief_image":533},[513],{"type":90,"text":514,"spans":515,"direction":108},"FILMING EQUIPMENT",[],[517,521,524,527,530],{"type":518,"text":519,"spans":520,"direction":108},"list-item","Sony FX6 Cinema Camera & Sony A7IV - We used these to capture cinematic hotel highlight videos and high-resolution lifestyle imagery.",[],{"type":518,"text":522,"spans":523,"direction":108},"Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm) - Perfect for everything from wide establishing shots of hotels to detailed, intimate moments in restaurants, bedrooms, and leisure spaces.",[],{"type":518,"text":525,"spans":526,"direction":108},"Aputure LS C120d II with Light Dome & Nanlite Tubes - Professional lighting to make every room look bright, warm, and inviting, even when shooting in challenging natural light conditions.",[],{"type":518,"text":528,"spans":529,"direction":108},"DJI Mavic Inspire 2 - For stunning aerial footage to showcase hotel locations and their surroundings.",[],{"type":518,"text":531,"spans":532,"direction":108},"DJI Ronin 2 Gimbal & Tilta Armour Man - Allowed us to capture smooth, cinematic movement through lobbies, restaurants, and bedrooms, even on busy shoot days with multiple setups.",[],{"dimensions":534,"alt":6,"copyright":6,"url":537,"id":538,"edit":539},{"width":535,"height":536},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":541,"brief_description":545,"brief_image":562},[542],{"type":90,"text":543,"spans":544,"direction":108},"PROCESS",[],[546,550,553,556,559],{"type":547,"text":548,"spans":549,"direction":108},"o-list-item","Pre-Production & Planning - We worked closely with the iNUA marketing team to plan back-to-back shoots, often covering multiple hotels over consecutive days. We handled cast booking, location planning, and shot lists to make the most of every minute on site.",[],{"type":547,"text":551,"spans":552,"direction":108},"Filming & Photography - We staged bedrooms, filmed service in restaurants, captured leisure facilities, weddings, and conference spaces, and directed lifestyle moments with couples, families, and groups. We managed the balance between filming and keeping hotels operational, ensuring minimal disruption to staff and guests.",[],{"type":547,"text":554,"spans":555,"direction":108},"Logistics & Scheduling - Our team coordinated shoots across multiple counties, frequently managing consecutive hotel days and complex schedules to keep everything on track.",[],{"type":547,"text":557,"spans":558,"direction":108},"Fast Turnaround Post-Production - Our in-house editing team produced video and image sets under extremely tight deadlines - sometimes turning full campaigns around in less than a week.",[],{"type":547,"text":560,"spans":561,"direction":108},"Delivery - We supplied content in multiple formats, aspect ratios, and resolutions, ready for website banners, social media reels, and paid campaigns.",[],{},{"brief_title":564,"brief_description":568,"brief_image":584},[565],{"type":90,"text":566,"spans":567,"direction":108},"RESULTS",[],[569,572,575,578,581],{"type":518,"text":570,"spans":571,"direction":108},"We produced 500+ videos and 8000+ images across 70+ shoot days.",[],{"type":518,"text":573,"spans":574,"direction":108},"We created a cohesive content library for use across 12 hotels, helping boost direct bookings and strengthen iNUA’s online presence.",[],{"type":518,"text":576,"spans":577,"direction":108},"We successfully executed back-to-back, multi-location shoots with cast, crew, and logistics running seamlessly.",[],{"type":518,"text":579,"spans":580,"direction":108},"We delivered campaigns with lightning-fast turnaround times, supporting time-sensitive marketing needs.",[],{"type":518,"text":582,"spans":583,"direction":108},"We produced versatile, future-proof content optimised for web, social, and print use.",[],{},"case_brief$9ec6c1d7-0c30-4949-a2d9-7a03501fde04","case_brief",{"variation":324,"version":325,"items":588,"primary":589,"id":675,"slice_type":676,"slice_label":6},[],{"section_title":590,"dark_theme":38,"content":594},[591],{"type":493,"text":592,"spans":593,"direction":108},"The Client Said",[],{"id":595,"type":596,"tags":597,"lang":14,"slug":598,"first_publication_date":599,"last_publication_date":600,"uid":601,"data":602,"link_type":36,"key":674,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":603},[604,616,628,647,662],{"client_name":605,"client_position":606,"client_feedback":607,"project_preview_image":608,"project_preview_video":614,"project_link":615},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. They really take the time to understand the theme and tone you’re trying to bring to life, and they’re always flexible and easygoing around event schedules. They slot in naturally as part of the team, and have a real skill for putting interviewees at ease, which makes the whole process feel smooth and enjoyable. The end product always exceeds expectations.",{"dimensions":609,"alt":6,"copyright":6,"url":611,"id":612,"edit":613},{"width":610,"height":610},320,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002Fb10mYeqAZ1s0RCYQ_FutureTicketingHeadshot.png?auto=format,compress","b10mYeqAZ1s0RCYQ",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":617,"client_position":618,"client_feedback":619,"project_preview_image":620,"project_preview_video":626,"project_link":627},"Diageo","World Class Testimonial","Working with 528 is an absolute pleasure. They’re incredibly easy to work with, super helpful, and have an amazing eye for detail. I’d 110% recommend them to anyone looking for high-quality content and a great team to collaborate with.",{"dimensions":621,"alt":6,"copyright":6,"url":623,"id":624,"edit":625},{"width":622,"height":622},714,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FU_c8x23A5gNEhMy9_MaxYiullDiageo.jpg?auto=format,compress","U_c8x23A5gNEhMy9",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":629,"client_position":630,"client_feedback":631,"project_preview_image":632,"project_preview_video":639,"project_link":640},"MURIEL FOLEY","MGFD DIGITAL MARKETING CONSULTANCY","\"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.",{"dimensions":633,"alt":6,"copyright":6,"url":636,"id":637,"edit":638},{"width":634,"height":635},1920,1080,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhNUMqNJQqHlML_banner.png?auto=format,compress","aGqhNUMqNJQqHlML",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":641,"type":642,"tags":643,"lang":6,"slug":644,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":645,"isBroken":646},"aG-VNBEAACgAbTj8","broken_type",[],"-","d8150297-f14b-423b-9c05-00a1aa6e4842",true,{"client_name":648,"client_position":649,"client_feedback":650,"project_preview_image":651,"project_preview_video":657,"project_link":658},"HOLLY BARRY","BRAND STRATEGIST AT BARRY GROUP","\"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!\"",{"dimensions":652,"alt":6,"copyright":6,"url":654,"id":655,"edit":656},{"width":634,"height":653},1143,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqQRUMqNJQqHlJl_project-3.jpg?auto=format,compress","aGqQRUMqNJQqHlJl",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":659,"type":642,"tags":660,"lang":6,"slug":644,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":661,"isBroken":646},"aG-_iREAACoAbX63",[],"9e6b163a-12d5-445c-91ac-81b1d5f783d8",{"client_name":663,"client_position":664,"client_feedback":665,"project_preview_image":666,"project_preview_video":669,"project_link":670},"MAIREAD HALLAHAN","GROUP MARKETING MANAGER, INUA COLLECTION","\"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated 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