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Brief",[],[504,507],{"type":90,"text":505,"spans":506,"direction":108},"We at 528 Creative collaborated with Lignum Restaurant to produce a cinematic, sensory-driven brand film and photography package for their website and wider marketing. The centrepiece was an experiential hero video for the landing page, where most bookings and traffic come through. The aim was to immerse viewers in the spirit of Lignum without dialogue-showing rather than telling.",[],{"type":90,"text":508,"spans":509,"direction":108},"Instead of showcasing finished dishes that may change seasonally, we focused on evergreen themes: the natural environment, open-fire cooking, and the dining atmosphere. The video begins with peaceful, cinematic shots of water and forest landscapes with mystical music, moving into intimate details of foraging wild garlic, fields of bluebells, outdoor fire pits, and open-flame cast iron cooking. As the pace builds, we see meat being prepared, fire-driven cooking sequences, and finally the dining room itself-capturing the restaurant’s sensory and elemental identity. Alongside the hero film, we also created a suite of stills for use in print (newspapers, blogs, features), social media, and wider PR.",[],{},{"brief_title":512,"brief_description":516,"brief_image":520},[513],{"type":90,"text":514,"spans":515,"direction":108},"THE CLIENT",[],[517],{"type":90,"text":518,"spans":519,"direction":108},"Lignum Restaurant",[],{},{"brief_title":522,"brief_description":526,"brief_image":543},[523],{"type":90,"text":524,"spans":525,"direction":108},"FILMING EQUIPMENT",[],[527,531,534,537,540],{"type":528,"text":529,"spans":530,"direction":108},"list-item","Sony FS7 MK II Camera - We used this camera body to deliver cinematic, broadcast-ready quality with excellent colour science and flexibility for grading.",[],{"type":528,"text":532,"spans":533,"direction":108},"Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm) - From sweeping natural landscapes to intimate food-prep close-ups.",[],{"type":528,"text":535,"spans":536,"direction":108},"DJI Inspire 2 Drone - For aerial coverage of the surrounding natural environment.",[],{"type":528,"text":538,"spans":539,"direction":108},"DJI RS4 Pro Gimbal & Easy-Rig - For smooth, cinematic motion during handheld tracking.",[],{"type":528,"text":541,"spans":542,"direction":108},"Aputure LS C120d II with Light Dome & Nanlite Tubes - For controlled, atmospheric lighting in interior dining and kitchen spaces.",[],{"dimensions":544,"alt":6,"copyright":6,"url":547,"id":548,"edit":549},{"width":545,"height":546},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":551,"brief_description":555,"brief_image":575},[552],{"type":90,"text":553,"spans":554,"direction":108},"PROCESS",[],[556,560,563,566,569,572],{"type":557,"text":558,"spans":559,"direction":108},"o-list-item","Pre-Production Planning - We worked with Lignum to shape the vision: an evergreen, cinematic piece for the website landing page that reflects the brand’s philosophy.",[],{"type":557,"text":561,"spans":562,"direction":108},"On-Location Filming - We captured natural landscapes, foraging sequences, bluebell fields, and intimate fire-driven cooking moments, working with light and environment to heighten the atmosphere.",[],{"type":557,"text":564,"spans":565,"direction":108},"Cinematic Storytelling - We carefully paced the narrative, from tranquil beginnings to a building crescendo, mirroring the rhythm of food preparation and dining at Lignum.",[],{"type":557,"text":567,"spans":568,"direction":108},"Photography Capture - Alongside video, we shot high-quality stills designed for press, blogs, and social use, ensuring a consistent visual identity.",[],{"type":557,"text":570,"spans":571,"direction":108},"Post-Production - We edited the hero film with sound design and music that enhanced the sensory experience, focusing on mood and atmosphere over dialogue.",[],{"type":557,"text":573,"spans":574,"direction":108},"Delivery - We provided a polished landing-page hero film and a suite of imagery optimised for web, social, and print.",[],{},{"brief_title":577,"brief_description":581,"brief_image":591},[578],{"type":90,"text":579,"spans":580,"direction":108},"DELIVERABLES ",[],[582,585,588],{"type":528,"text":583,"spans":584,"direction":108},"Cinematic website landing-page hero film",[],{"type":528,"text":586,"spans":587,"direction":108},"Photography package (high-resolution stills for print, press, and online use)",[],{"type":528,"text":589,"spans":590,"direction":108},"Social media-optimised edits\n",[],{},{"brief_title":593,"brief_description":597,"brief_image":607},[594],{"type":90,"text":595,"spans":596,"direction":108},"RESULTS",[],[598,601,604],{"type":528,"text":599,"spans":600,"direction":108},"Delivered a cinematic, evergreen hero video that anchors Lignum’s website and booking journey.",[],{"type":528,"text":602,"spans":603,"direction":108},"Produced a cohesive suite of imagery widely used across newspapers, blogs, and social media, helping to extend reach beyond the website.",[],{"type":528,"text":605,"spans":606,"direction":108},"Elevated Lignum’s brand identity by capturing its philosophy-natural, elemental, and sensory-without relying on transient menu details.",[],{},"What an experience!","case_brief$796f4d73-0e82-4be7-b0c8-05a9714df753","case_brief",{"variation":341,"version":342,"items":612,"primary":613,"id":699,"slice_type":700,"slice_label":6},[],{"section_title":614,"dark_theme":38,"content":618},[615],{"type":500,"text":616,"spans":617,"direction":108},"The Client Said",[],{"id":619,"type":620,"tags":621,"lang":14,"slug":622,"first_publication_date":623,"last_publication_date":624,"uid":625,"data":626,"link_type":36,"key":698,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":627},[628,640,652,671,686],{"client_name":629,"client_position":630,"client_feedback":631,"project_preview_image":632,"project_preview_video":638,"project_link":639},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. They really take the time to understand the theme and tone you’re trying to bring to life, and they’re always flexible and easygoing around event schedules. They slot in naturally as part of the team, and have a real skill for putting interviewees at ease, which makes the whole process feel smooth and enjoyable. The end product always exceeds expectations.",{"dimensions":633,"alt":6,"copyright":6,"url":635,"id":636,"edit":637},{"width":634,"height":634},320,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002Fb10mYeqAZ1s0RCYQ_FutureTicketingHeadshot.png?auto=format,compress","b10mYeqAZ1s0RCYQ",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":641,"client_position":642,"client_feedback":643,"project_preview_image":644,"project_preview_video":650,"project_link":651},"Diageo","World Class Testimonial","Working with 528 is an absolute pleasure. They’re incredibly easy to work with, super helpful, and have an amazing eye for detail. I’d 110% recommend them to anyone looking for high-quality content and a great team to collaborate with.",{"dimensions":645,"alt":6,"copyright":6,"url":647,"id":648,"edit":649},{"width":646,"height":646},714,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FU_c8x23A5gNEhMy9_MaxYiullDiageo.jpg?auto=format,compress","U_c8x23A5gNEhMy9",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":653,"client_position":654,"client_feedback":655,"project_preview_image":656,"project_preview_video":663,"project_link":664},"MURIEL FOLEY","MGFD DIGITAL MARKETING CONSULTANCY","\"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.",{"dimensions":657,"alt":6,"copyright":6,"url":660,"id":661,"edit":662},{"width":658,"height":659},1920,1080,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhNUMqNJQqHlML_banner.png?auto=format,compress","aGqhNUMqNJQqHlML",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":665,"type":666,"tags":667,"lang":6,"slug":668,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":669,"isBroken":670},"aG-VNBEAACgAbTj8","broken_type",[],"-","d8150297-f14b-423b-9c05-00a1aa6e4842",true,{"client_name":672,"client_position":673,"client_feedback":674,"project_preview_image":675,"project_preview_video":681,"project_link":682},"HOLLY BARRY","BRAND STRATEGIST AT BARRY GROUP","\"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!\"",{"dimensions":676,"alt":6,"copyright":6,"url":678,"id":679,"edit":680},{"width":658,"height":677},1143,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqQRUMqNJQqHlJl_project-3.jpg?auto=format,compress","aGqQRUMqNJQqHlJl",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":683,"type":666,"tags":684,"lang":6,"slug":668,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":685,"isBroken":670},"aG-_iREAACoAbX63",[],"9e6b163a-12d5-445c-91ac-81b1d5f783d8",{"client_name":687,"client_position":688,"client_feedback":689,"project_preview_image":690,"project_preview_video":693,"project_link":694},"MAIREAD HALLAHAN","GROUP MARKETING MANAGER, INUA COLLECTION","\"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated 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