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08:22:48",1109034639,"\u002Fvideos\u002F1109034639",{},"case_gallery$26b7fd86-4442-46b5-8ee7-81b01ea68800",{"variation":325,"version":326,"items":491,"primary":492,"id":522,"slice_type":367,"slice_label":6},[],{"gallery":493},[494,499,508,513],{"case_video":495,"case_image":496,"text":6},{},{"dimensions":497,"alt":6,"copyright":6,"url":308,"id":309,"edit":498},{"width":306,"height":307},{"x":24,"y":24,"zoom":25,"background":26},{"case_video":500,"case_image":501,"text":6},{},{"dimensions":502,"alt":6,"copyright":6,"url":505,"id":506,"edit":507},{"width":503,"height":504},3391,5086,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaMwVBWGNHVfTPXoe_Diageox9Below-12.jpg?auto=format,compress","aMwVBWGNHVfTPXoe",{"x":24,"y":24,"zoom":25,"background":26},{"case_video":509,"case_image":510,"text":6},{},{"dimensions":511,"alt":6,"copyright":6,"url":336,"id":337,"edit":512},{"width":334,"height":335},{"x":24,"y":24,"zoom":25,"background":26},{"case_video":514,"case_image":515,"text":6},{},{"dimensions":516,"alt":6,"copyright":6,"url":519,"id":520,"edit":521},{"width":517,"height":518},3457,5185,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaMwU_mGNHVfTPXoT_Diageox9Below-19.jpg?auto=format,compress","aMwU_mGNHVfTPXoT",{"x":24,"y":24,"zoom":25,"background":26},"case_gallery$79440aaf-ed5e-42ea-82f8-4b20ae2547b4",{"variation":325,"version":326,"items":524,"primary":525,"id":664,"slice_type":665,"slice_label":6},[],{"brief_list":526,"marquee_title":6,"marquee":663},[527,555,565,606,637],{"brief_title":528,"brief_description":533,"brief_image":554},[529],{"type":530,"text":531,"spans":532,"direction":108},"heading3","The Brief",[],[534,547],{"type":90,"text":535,"spans":536,"direction":108},"We at 528 Creative collaborated with Diageo and 9 Below to produce a series of photography and social media reels highlighting the bar’s new cocktail menu. The goal was to showcase the innovative use of Diageo spirits, visually communicate the craftsmanship behind each cocktail, and create engaging content for social media platforms.",[537,541,544],{"start":538,"end":539,"type":540},37,43,"strong",{"start":542,"end":543,"type":540},48,55,{"start":545,"end":546,"type":540},79,113,{"type":90,"text":548,"spans":549,"direction":108},"We captured stylish product photography of each new cocktail, as well as dynamic short-form video content that emphasises presentation, ingredients, and the overall vibe of 9 Below. The content was designed to be visually striking, shareable, and optimised for Instagram, TikTok, and other social media channels.",[550,551],{"start":168,"end":391,"type":540},{"start":552,"end":553,"type":540},81,105,{},{"brief_title":556,"brief_description":560,"brief_image":564},[557],{"type":90,"text":558,"spans":559,"direction":108},"THE CLIENT",[],[561],{"type":90,"text":562,"spans":563,"direction":108},"9 Below \u002F Diageo",[],{},{"brief_title":566,"brief_description":570,"brief_image":599},[567],{"type":90,"text":568,"spans":569,"direction":108},"FILMING EQUIPMENT",[],[571,577,581,586,590,594],{"type":572,"text":573,"spans":574,"direction":108},"list-item","Sony A7III Camera - We used this to capture high-quality images and cinematic video of cocktails, garnishes, and bar setups.",[575],{"start":24,"end":576,"type":540},17,{"type":572,"text":578,"spans":579,"direction":108},"Sony G-Master Lenses (24mm, 35mm, 70-200mm) - We used these lenses to get a mix of wide shots, medium shots, and close-up details of drinks and ingredients.",[580],{"start":24,"end":539,"type":540},{"type":572,"text":582,"spans":583,"direction":108},"Godox AD600PRO TTL - We used this lighting to capture high-speed moments and highlight the fine details of each cocktail, ensuring the drinks looked crisp and vibrant.",[584],{"start":24,"end":585,"type":540},18,{"type":572,"text":587,"spans":588,"direction":108},"DJI RS4 Pro Gimbal - We used this to achieve smooth movement for short-form reels and dynamic pouring shots.",[589],{"start":24,"end":585,"type":540},{"type":572,"text":591,"spans":592,"direction":108},"Easy-Rig - We relied on this to keep handheld shots steady during complex camera movements.",[593],{"start":24,"end":416,"type":540},{"type":572,"text":595,"spans":596,"direction":108},"Lighting Kit (Aputure LS C120d II with Light Dome, Nanlite Tubes) - We supplemented with controlled lighting to emphasise colors, textures, and presentation.\n",[597],{"start":24,"end":598,"type":540},65,{"dimensions":600,"alt":6,"copyright":6,"url":603,"id":604,"edit":605},{"width":601,"height":602},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":607,"brief_description":611,"brief_image":636},[608],{"type":90,"text":609,"spans":610,"direction":108},"PROCESS",[],[612,617,622,627,632],{"type":613,"text":614,"spans":615,"direction":108},"o-list-item","Pre-Shoot Planning - We coordinated with 9 Below and Diageo to plan shots for each cocktail and select visual styles for both photography and social reels.",[616],{"start":24,"end":585,"type":540},{"type":613,"text":618,"spans":619,"direction":108},"Cocktail Photography - We captured high-quality stills highlighting each new cocktail’s presentation, ingredients, and glassware, using high-speed lighting to capture every detail crisply.",[620],{"start":24,"end":621,"type":540},20,{"type":613,"text":623,"spans":624,"direction":108},"Social Media Reel Filming - We filmed short-form content showing cocktail preparation, garnishing, and pouring sequences with dynamic angles and smooth motion.",[625],{"start":24,"end":626,"type":540},25,{"type":613,"text":628,"spans":629,"direction":108},"Post-Production - We edited photography for digital and print use and produced engaging social media reels with optimised pacing, music, and text overlays.",[630],{"start":24,"end":631,"type":540},15,{"type":613,"text":633,"spans":634,"direction":108},"Content Delivery - We provided a complete suite of images and reels ready for 9 Below’s social media campaigns and marketing materials.\n\n",[635],{"start":24,"end":94,"type":540},{},{"brief_title":638,"brief_description":642,"brief_image":662},[639],{"type":90,"text":640,"spans":641,"direction":108},"RESULTS",[],[643,648,653,658],{"type":572,"text":644,"spans":645,"direction":108},"We delivered a complete visual package of cocktail photography and social media reels highlighting 9 Below’s new menu.",[646],{"start":631,"end":647,"type":540},38,{"type":572,"text":649,"spans":650,"direction":108},"The content showcased Diageo spirits in a premium and engaging way.",[651],{"start":176,"end":652,"type":540},36,{"type":572,"text":654,"spans":655,"direction":108},"The imagery and reels were optimised for social media engagement, helping drive awareness and excitement around the new cocktail offerings.",[656],{"start":101,"end":657,"type":540},64,{"type":572,"text":659,"spans":660,"direction":108},"We created versatile marketing assets that can be used across digital, social, and print channels.\n\n",[661],{"start":472,"end":538,"type":540},{},"Love a good cocktail!","case_brief$02d4fe23-5cf4-4b19-97b6-c7ac0f9cbc9a","case_brief",{"variation":325,"version":326,"items":667,"primary":668,"id":754,"slice_type":755,"slice_label":6},[],{"section_title":669,"dark_theme":38,"content":673},[670],{"type":530,"text":671,"spans":672,"direction":108},"The Client Said",[],{"id":674,"type":675,"tags":676,"lang":14,"slug":677,"first_publication_date":678,"last_publication_date":679,"uid":680,"data":681,"link_type":36,"key":753,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":682},[683,695,707,726,741],{"client_name":684,"client_position":685,"client_feedback":686,"project_preview_image":687,"project_preview_video":693,"project_link":694},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. They really take the time to understand the theme and tone you’re trying to bring to life, and they’re always flexible and easygoing around event schedules. They slot in naturally as part of the team, and have a real skill for putting interviewees at ease, which makes the whole process feel smooth and enjoyable. The end product always exceeds expectations.",{"dimensions":688,"alt":6,"copyright":6,"url":690,"id":691,"edit":692},{"width":689,"height":689},320,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002Fb10mYeqAZ1s0RCYQ_FutureTicketingHeadshot.png?auto=format,compress","b10mYeqAZ1s0RCYQ",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":696,"client_position":697,"client_feedback":698,"project_preview_image":699,"project_preview_video":705,"project_link":706},"Diageo","World Class Testimonial","Working with 528 is an absolute pleasure. They’re incredibly easy to work with, super helpful, and have an amazing eye for detail. I’d 110% recommend them to anyone looking for high-quality content and a great team to collaborate with.",{"dimensions":700,"alt":6,"copyright":6,"url":702,"id":703,"edit":704},{"width":701,"height":701},714,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FU_c8x23A5gNEhMy9_MaxYiullDiageo.jpg?auto=format,compress","U_c8x23A5gNEhMy9",{"x":24,"y":24,"zoom":25,"background":26},{},{"link_type":157},{"client_name":708,"client_position":709,"client_feedback":710,"project_preview_image":711,"project_preview_video":718,"project_link":719},"MURIEL FOLEY","MGFD DIGITAL MARKETING CONSULTANCY","\"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.",{"dimensions":712,"alt":6,"copyright":6,"url":715,"id":716,"edit":717},{"width":713,"height":714},1920,1080,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhNUMqNJQqHlML_banner.png?auto=format,compress","aGqhNUMqNJQqHlML",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":720,"type":721,"tags":722,"lang":6,"slug":723,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":724,"isBroken":725},"aG-VNBEAACgAbTj8","broken_type",[],"-","d8150297-f14b-423b-9c05-00a1aa6e4842",true,{"client_name":727,"client_position":728,"client_feedback":729,"project_preview_image":730,"project_preview_video":736,"project_link":737},"HOLLY BARRY","BRAND STRATEGIST AT BARRY GROUP","\"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!\"",{"dimensions":731,"alt":6,"copyright":6,"url":733,"id":734,"edit":735},{"width":713,"height":732},1143,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqQRUMqNJQqHlJl_project-3.jpg?auto=format,compress","aGqQRUMqNJQqHlJl",{"x":24,"y":24,"zoom":25,"background":26},{},{"id":738,"type":721,"tags":739,"lang":6,"slug":723,"first_publication_date":6,"last_publication_date":6,"link_type":36,"key":740,"isBroken":725},"aG-_iREAACoAbX63",[],"9e6b163a-12d5-445c-91ac-81b1d5f783d8",{"client_name":742,"client_position":743,"client_feedback":744,"project_preview_image":745,"project_preview_video":748,"project_link":749},"MAIREAD HALLAHAN","GROUP MARKETING MANAGER, INUA COLLECTION","\"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated 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