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Shooting in these conditions gave the campaign natural drama and authenticity, perfectly aligning with Puma’s winter performance messaging.",[],{},{"brief_title":455,"brief_description":459,"brief_image":463},[456],{"type":90,"text":457,"spans":458,"direction":108},"THE CLIENT",[],[460],{"type":90,"text":461,"spans":462,"direction":108},"Puma Running (in collaboration with Conor O’Keeffe)",[],{},{"brief_title":465,"brief_description":469,"brief_image":483},[466],{"type":90,"text":467,"spans":468,"direction":108},"FILMING EQUIPMENT",[],[470,474,477,480],{"type":471,"text":472,"spans":473,"direction":108},"list-item","Sony FX6 Camera - Captured cinematic hero visuals of Conor running through snow-covered landscapes.",[],{"type":471,"text":475,"spans":476,"direction":108},"Sony A7III Camera - Used for secondary angles and versatile handheld shots.",[],{"type":471,"text":478,"spans":479,"direction":108},"Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm, 50mm 1.4) - Allowed us to capture everything from wide, scenic mountain shots to close-up details of footwear, fabric textures, and snow interaction.",[],{"type":471,"text":481,"spans":482,"direction":108},"Godox AD600PRO TTL Flash - Provided crisp, detailed still photography of products in harsh conditions.\n",[],{"dimensions":484,"alt":6,"copyright":6,"url":487,"id":488,"edit":489},{"width":485,"height":486},675,352,"https:\u002F\u002Fimages.prismic.io\u002F528-creative-cms\u002FaGqhgkMqNJQqHlMO_1.png?auto=format,compress","aGqhgkMqNJQqHlMO",{"x":24,"y":24,"zoom":25,"background":26},{"brief_title":491,"brief_description":495,"brief_image":509},[492],{"type":90,"text":493,"spans":494,"direction":108},"PROCESS",[],[496,500,503,506],{"type":497,"text":498,"spans":499,"direction":108},"o-list-item","Pre-Production - We worked closely with Puma and Conor to identify key products and storylines to highlight in the campaign. Once snow was forecast, we rapidly restructured the schedule to maximise the unique conditions.",[],{"type":497,"text":501,"spans":502,"direction":108},"Filming & Photography - We captured a mix of cinematic running sequences, scenic wide shots, and detailed product imagery. The snowy environment emphasised the functionality of the winter gear, reinforcing the campaign’s message of performance in extreme conditions.",[],{"type":497,"text":504,"spans":505,"direction":108},"Post Production - We crafted a mix of short-form social media edits and stills. Strong sound design and pacing were used to evoke intensity and focus, while colour grading highlighted the contrast of Puma’s winter apparel against the snowy Wicklow landscape.",[],{"type":497,"text":507,"spans":508,"direction":108},"Delivery - Content was optimised for Puma’s global channels, Conor O’Keeffe’s social platforms, and campaign usage across digital advertising.\n",[],{},{"brief_title":511,"brief_description":515,"brief_image":528},[512],{"type":90,"text":513,"spans":514,"direction":108},"RESULTS",[],[516,519,522,525],{"type":471,"text":517,"spans":518,"direction":108},"Cinematic hero video showcasing Puma’s winter running collection in authentic snow-covered conditions.",[],{"type":471,"text":520,"spans":521,"direction":108},"High-resolution photography for use across global Puma social channels and press.",[],{"type":471,"text":523,"spans":524,"direction":108},"Short-form social media cuts tailored for Instagram and TikTok, maximising engagement.",[],{"type":471,"text":526,"spans":527,"direction":108},"A visually striking campaign that merged athlete storytelling with product performance, elevating Puma’s winter running collection with powerful, authentic content.",[],{},"Run Forest run!","case_brief$9ec6c1d7-0c30-4949-a2d9-7a03501fde04","case_brief",{"variation":436,"version":322,"items":533,"primary":534,"id":620,"slice_type":621,"slice_label":6},[],{"section_title":535,"dark_theme":38,"content":539},[536],{"type":443,"text":537,"spans":538,"direction":108},"The Client Said",[],{"id":540,"type":541,"tags":542,"lang":14,"slug":543,"first_publication_date":544,"last_publication_date":545,"uid":546,"data":547,"link_type":36,"key":619,"isBroken":38},"aG37vxEAACkAar_9","client_reviews",[],"client-reviews","2025-07-09T05:18:57+0000","2026-10-09T07:41:55+0000","reviews",{"reviews":548},[549,561,573,592,607],{"client_name":550,"client_position":551,"client_feedback":552,"project_preview_image":553,"project_preview_video":559,"project_link":560},"Ann Marie Guinan","Chief Marketing Officer at Future Ticketing","Evan and Mark (528) are a joy to work with. 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