The Brief

We at 528 Creative collaborated with Ballymaloe House to create a luxury hospitality video showcasing the full 24-hour guest experience at this world-renowned Irish country house hotel. The aim was to capture the relaxed, elegant atmosphere of Ballymaloe while highlighting the food, grounds, and activities that make a stay here so special.

The narrative followed one couple enjoying everything the house and estate have to offer: from a warm welcome at check-in, to afternoon tea and cake, exploring the gardens, relaxing by the pool, and enjoying yoga on the grounds. The film also highlighted the famous Ballymaloe food experience - showcasing seasonal produce from the gardens, cocktails in the bar, an elegant dinner with champagne, the legendary dessert trolley, and a fresh homemade breakfast.

We really enjoyed filming at Ballymaloe House - from the drone shots of the historic front of the house, to the intimate moments with the couple experiencing the grounds, staff, and food. Working with a client who is so passionate about hospitality made this project even more rewarding, and the natural beauty of the estate did a lot of the storytelling for us.

THE CLIENT

Ballymaloe House

FILMING EQUIPMENT

PROCESS

1. Pre-production – We worked with Ballymaloe House to design a narrative arc that reflected a full 24-hour guest journey.
2. Filming the arrival – Captured drone shots of the couple arriving at the estate, entering the house, and being welcomed with tea and cake.
3. Daytime activities – We filmed walks through the gardens, yoga, swimming, croquet on the lawn, and the couple enjoying the estate’s relaxed atmosphere.
4. Evening sequence – We showcased getting ready for dinner, champagne moments, dining experiences, staff interaction, and the famous dessert trolley.
5. Food focus – We highlighted Ballymaloe’s commitment to fresh, local produce with kitchen prep and table service shots.
6. Morning departure – We captured the fresh breakfast offering, the optional house tour, and the couple leaving the property with a sense of fulfilment.
7. Post-production – We edited the footage into a polished hospitality video, blending drone footage, lifestyle moments, and cinematic food imagery with a relaxed, storytelling pace.
   

RESULTS

The final video package delivered:

• A cinematic 24-hour hospitality film that authentically conveys the Ballymaloe House experience.
• Luxury hotel marketing content optimised for social media, website use, and paid advertising.
• Engaging lifestyle storytelling that showcases Ballymaloe’s food, grounds, activities, and warm Irish hospitality.
• A versatile content package that helps Ballymaloe attract both local and international guests seeking an authentic Irish country house stay.