the Bearded Man

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The Bearded Man

The Brief

We at 528 Creative worked with Conor at The Bearded Man Ireland to create a versatile library of content for use across Instagram reels, stories, posts, and the brand’s website. The goal was to capture Conor’s big personality - the heart of the brand - while also providing him with curated, professional visuals that he could use flexibly.

We created over 10 social media reels and 70 + high quality images. The reels highlighted Conor’s unique character and craftsmanship, while the imagery served multiple purposes: polished posts, clean story backdrops for sharing updates, and content that reinforced The Bearded Man Ireland’s strong identity.

THE CLIENT

The Bearded Man Ireland

FILMING EQUIPMENT

Sony FX6 Cameras - For cinematic video capture.
Sony A7III Camera - For photography, balancing flexibility and high-quality results.
Sony G-Master Lenses (14mm, 24mm, 35mm, 50mm) - To capture a range of perspectives, from dynamic wide shots of the workshop to intimate close-ups of the craft details.
Godox AD600PRO TTL Flash - For sharp, well-lit stills with consistency.
Aputure LS C120d II with Light Dome & Nanlite Tubes - To create balanced, professional lighting setups.
DJI RS4 Pro Gimbal - For smooth, fluid movement during handheld workshop shots.

PROCESS

Pre-Production Planning - We collaborated with Conor to understand his brand’s voice and personality, ensuring the content reflected both professionalism and individuality.
Filming & Photography - We shot dynamic video reels that kept Conor front and centre while showcasing his workshop environment. We also captured a wide library of imagery designed to work across posts, reels, and story templates.
Story-Specific Content - We deliberately left negative space in certain imagery, allowing Conor to add text or updates for Instagram Stories, ensuring flexibility and ease of use.
Post-Production - We edited over 10 reels with pacing and style aligned to social-first content, while delivering more than 70 curated images optimised for web and social platforms.

RESULTS

Delivered 10+ Instagram Reels that highlighted Conor’s personality and craft.
Produced 70+ professional images for posts, website use, and story backdrops.
Created flexible, reusable content that gives The Bearded Man Ireland the ability to stay consistent and curated while still keeping Conor’s personality front and centre.
Strengthened the brand’s social media presence with high-quality, authentic, and visually engaging content.

It’s gas like!

The Client Said

MURIEL FOLEY

MGFD DIGITAL MARKETING CONSULTANCY

"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.

"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!"

"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated seamlessly."