The Brief

We at 528 Creative collaborated with BRISK AI, an AI-enabled frictionless EPOS solution developed by Kappture, to produce two promotional videos showcasing the user journey and efficiency of the system in a live stadium environment. The aim was to highlight the speed, convenience, and security of BRISK, with a focus on how it improves the fan experience and drives revenue.

We filmed footage showing fans using the BRISK system to grab drinks and receive instant receipts. The narrative followed the customer journey step by step: tap your card, grab your drink, leave, and receive an instant receipt. We also captured side-by-side comparisons of traditional kiosks with long queues versus BRISK units, clearly demonstrating the time savings.

The content was designed for multi-channel use, including web use, social media, and promotional campaigns. We incorporated key messaging into the visuals: avoid long queues, improve fan experience, protect customer data (all processed on-site), and achieve a fast return on investment, even in low-ceiling areas. We used clear descriptive text throughout the video to clearly communicate these key factors.

THE CLIENT

BRISK AI / Kappture

FILMING EQUIPMENT

PROCESS

1. Pre-Shoot Planning - We reviewed the stadium layout, accreditation procedures, and key visuals with Adrian and the Kappture team.
2. Contextual Filming - We captured exterior shots of Norwich City FC Stadium to set the scene for the videos.
3. User Journey Capture - We filmed fans interacting with the BRISK unit, following each step: tap card, grab drink, leave, and receive instant receipt. We overlaid timers to visually demonstrate the speed of the system.
4. Comparison Shots - We filmed traditional kiosks and queues to highlight BRISK’s efficiency and speed advantage.
5. Live Action Filming - We captured footage both before the match with an empty unit and during peak times with fans using BRISK in full flow.
6. Post-Production - We edited the footage into concise, high-impact videos designed for website, social media, and marketing collateral. Graphics, timers, and text overlays were used to emphasise speed, security, and ROI.
   

RESULTS

• We delivered two polished promotional videos that clearly showcased the speed and convenience of BRISK AI in a live stadium environment.
• We captured high-quality cinematic content and stills for multi-channel use, including websites, social media, and leaflets.
• The videos visually demonstrated key benefits: fans served within 5 seconds, secure on-site data processing, and efficient operation even under low ceilings.
• The content provides Kappture with engaging marketing assets to promote BRISK AI to stadium operators and event organisers.