The Brief

We at 528 Creative, in collaboration with Hopkins Communications, partnered with Cork College of FET to create a vibrant cinema ad and supporting social content that would inspire post-Leaving Cert students and their parents. The brief was to showcase the breadth of courses and campus life across Morrison’s Island, Douglas Street, Tramore Road, Mallow, and Kinsale-delivering a modern, energetic, and inclusive message. We balanced cinematic pace with clarity, incorporated Irish and English voiceovers, and responded to detailed client feedback (updated signage shots, refined kitchen visuals, and pacing) to produce a polished campaign timed to support CETB open days.

THE CLIENT

Cork College of FET - in collaboration with Hopkins Communications

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning - We mapped multi-campus shoot days, coordinated student participation, secured permissions (including drone), and built shot lists to hit priority departments and facilities.
2. Filming Across Campuses - We captured student life, practical learning (kitchens, labs, workshops), and campus exteriors/interiors to convey scale, energy, and diversity.
3. Cinematic Execution - We used stabilised movement for dynamic tracking through classrooms and corridors, pairing fast, engaging coverage with clean cutaways and details.
4. Sound & Visual Design - We selected upbeat music, layered sound design, and added clear text overlays; we recorded/delivered VO in Irish and English for maximum reach.
5. Post-Production & Revisions - We produced cinema, web, and social cuts; addressed client notes on signage, kitchen updates, and end-card messaging/CTA; and mastered files to spec ahead of open days.

DELIVERABLES

• 30-second cinema ad (theatrical master)

RESULTS

• Launched a cinema-quality spot that positioned Cork College of FET as dynamic, modern, and student-focused.
• Drove strong social engagement with platform-native edits tailored to younger audiences.
• Delivered on schedule to support open-day marketing, with clear calls-to-action and consistent brand presentation.
• Provided a reusable content suite (cinema, web, and social) to extend the campaign’s lifespan across channels.