The Brief

We loved working on this national Christmas campaign for Carry Out in 2021. The idea behind the ad was to celebrate togetherness after a challenging period of lockdowns, paying tribute to the resilience of Irish publicans, the joy of reuniting with family and friends, and the spirit of Christmas after a summer of staycations and people finally coming home from abroad.

The ad opened with a poignant scene of a publican (who also owns a Carry Out off license), honouring the publicans who kept their businesses afloat during lockdowns. From there, we told a series of relatable, heartfelt stories: friends catching up on FaceTime before a night out, Irish fans who ended up supporting Italy during the Euros, a match cut from a cosy drink at home to a couple camping in Glengarriff, and a young woman entering a taxi wearing a covid mask before being welcomed home by family around a festive table.

The narrative was tied together by a warm, evocative voiceover, with subtle post-production touches like the seamless glass-pass transition in the taxi scene. The finished ad became a tribute to resilience, reconnection, and celebration.

THE CLIENT

 CarryOut / Barry Group

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning – We developed the concept and storyboard to ensure the ad honoured the resilience of publicans and the emotional reunions of families and friends. The cast included many Barry Group staff, which gave the ad an authentic and personal feel.
2. Filming – Using the Sony FS7, we captured cinematic, emotional vignettes across a variety of real-life settings, from pubs and homes to the stunning backdrop of Glengarriff.
3. Creative Storytelling – We incorporated match cuts and visual transitions to connect scenes seamlessly, including the striking effect of moving “through” the car window.
4. Voiceover & Post-Production – The VO added emotional depth, while careful editing, colour grading, and visual effects tied the narrative together into a polished, professional piece.
5. Delivery – The final ad was produced for a nationwide campaign, formatted for broadcast and digital platforms, including social media.

RESULTS

• Produced a powerful, emotive Christmas ad that paid tribute to publicans, families, and communities reuniting after COVID.
• Viewed 1M+ times across multiple platforms as part of a national paid campaign.
• Successfully blended heartfelt storytelling with cinematic visuals, leaving a lasting emotional impact with audiences.