The Brief

We at 528 Creative were excited to collaborate with Franciscan Well to produce a series of high-quality studio images for their core beer range, including Chieftain IPA, Rebel Red, Well Hazy, and Shandon Stout. The goal was to create striking visuals for their website and social media channels, highlighting each beer’s unique appearance, aroma, taste, and serving suggestions while reinforcing the premium craftsmanship of the brand.

The project focused on showcasing the beer, cans, and branding with attention to color, texture, and detail, ensuring the images reflected the quality and heritage of Franciscan Well beers brewed in Cork.

THE CLIENT

Franciscan Well - Brand Photography

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning - We mapped out shots for each beer, including Chieftain IPA, Rebel Red, Well Hazy, and Shandon Stout, ensuring each style’s personality was captured.
2. Studio Setup & Lighting - We used professional lighting to highlight color, condensation, and label design, creating crisp, visually striking images suitable for both web and social media use.
3. Photography & Videography - We captured a variety of shots, including hero product images, close-ups of textures and details, and lifestyle-style beverage setups.
4. Post-Production - We edited images to enhance colors, maintain brand consistency, and produce high-resolution files ready for digital and social platforms.
5. Delivery - We delivered a polished suite of images for website banners, social media posts, and promotional campaigns, emphasising the premium nature and craft of Franciscan Well beers.
   

RESULTS

• We produced high-quality brand imagery that showcases the Franciscan Well beer range with clarity and visual impact.
• Each beer’s unique qualities-from the hazy Chieftain IPA to the rich Shandon Stout are highlighted in a way that appeals to craft beer enthusiasts and casual consumers alike.
• The final images are optimised for social media, website use, and marketing campaigns, strengthening Franciscan Well’s brand identity and premium positioning.
• Our approach reinforces the heritage and craftsmanship of Franciscan Well, while giving the beers a contemporary, attractive presentation.