The Brief

Franciscan Well - Launch Event Video at The Jar, Dublin

We at 528 Creative were excited to work with Francisan Well on their consumer launch event at The Jar on Camden Street, Dublin. The event featured a Staropramen & Docklands collaboration tap takeover, with live sampling, DJ sets, prizes, beer cocktails, and a full POS window takeover.

Our brief was to produce a 2-minute compilation video capturing the key moments of the launch and 5-10 high-quality photos highlighting the atmosphere, brand presence, and event details. We made sure that the Franwell pints, branding, and POS elements were consistently featured while keeping all content compliant with Molson Coors’ legal guidelines.

We aimed to tell the story of the launch night in a dynamic, engaging way that conveys the energy of the event while showing off the collaborative beer launch.

THE CLIENT

Molson Coors / Franciscan Well

FILMING EQUIPMENT

PROCESS

1. Pre-Event Planning - We coordinated with Franciscan Well to understand the schedule, key moments, and brand placement requirements for both video and photography.
2. Event Filming - We captured the launch night atmosphere, following attendees enjoying beer cocktails, DJ performances, and interactive elements of the Staropramen & Docklands collaboration. While filming, The Jar’s exterior lights wouldn’t turn on, so we used a bit of magic and SFX to make it look like the lights flickered on, adding a cinematic touch.
3. Photography - We produced 5-10 high-resolution images of key moments, ensuring Fran Well branding and POS elements were consistently visible.
4. Post-Production - We edited a 2-minute highlight video, carefully choosing pacing, music, and shots to tell the story of the launch. We applied colour grading and subtle effects to enhance the atmosphere.
5. Delivery - We delivered polished video and photo content ready for social media, website promotion, and marketing campaigns.
   

RESULTS

• We produced a 2-minute event video highlighting the energy, brand presence, and collaborative beer launch.
• We delivered high-quality images showcasing Fran Well pints, POS, and key moments from the launch.
• We created content optimised for social media engagement, website promotion, and marketing materials.
• We captured the vibrant atmosphere of The Jar launch event, showcasing Fran Well as a dynamic and innovative brand.