The Brief

We at 528 Creative were excited to collaborate with Future Ticketing to produce engaging testimonial and live event content that highlights how their platform improves venue operations and fan experiences. The project involved filming venue stakeholders and capturing live events at Cardiff Devils (Wales), Dundee FC (Scotland), and Cheltenham Racecourse (England).

Our focus was on authentic storytelling, showcasing how venues use Future Ticketing to streamline operations, enhance fan engagement, and increase efficiency. We filmed interviews with key stakeholders, live event footage, and behind-the-scenes operations, creating content suitable for social media, website use, and marketing campaigns.

THE CLIENT

Future Ticketing https://www.futureticketing.com/

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning - We coordinated with Future Ticketing to schedule visits, identify key stakeholders, and outline the stories we wanted to capture.
2. Filming & Photography - We filmed interviews with venue stakeholders to understand the impact of Future Ticketing, capturing their insights on improved operations, fan experiences, and revenue growth. We also captured live events, including fans, matchday excitement, and operational processes in action.
3. Lighting & Details - We used professional lighting and flashes to ensure clear, crisp visuals of both interviews and live events, highlighting key moments and equipment.
4. Post-Production - We edited the footage into testimonial videos, event highlights, and short-form social media content. We carefully selected clips to tell each venue’s story while maintaining clarity and visual appeal.
5. Delivery - We provided polished long-form and short-form videos optimised for social media, websites, and marketing campaigns, incorporating text overlays to communicate key benefits of Future Ticketing

RESULTS

• We produced long-form testimonial videos that clearly demonstrate how Future Ticketing has improved venue operations.
• We created event highlight videos capturing fan engagement and the atmosphere at live games and matches.
• We delivered short-form content optimised for social media, allowing Future Ticketing to showcase their platform effectively across multiple channels.
• Our content successfully highlighted the operational improvements and positive experiences of venue staff and fans, strengthening Future Ticketing’s online presence and brand credibility.