The Brief

We at 528 Creative collaborated with Lignum Restaurant to produce a cinematic, sensory-driven brand film and photography package for their website and wider marketing. The centrepiece was an experiential hero video for the landing page, where most bookings and traffic come through. The aim was to immerse viewers in the spirit of Lignum without dialogue-showing rather than telling.

Instead of showcasing finished dishes that may change seasonally, we focused on evergreen themes: the natural environment, open-fire cooking, and the dining atmosphere. The video begins with peaceful, cinematic shots of water and forest landscapes with mystical music, moving into intimate details of foraging wild garlic, fields of bluebells, outdoor fire pits, and open-flame cast iron cooking. As the pace builds, we see meat being prepared, fire-driven cooking sequences, and finally the dining room itself-capturing the restaurant’s sensory and elemental identity. Alongside the hero film, we also created a suite of stills for use in print (newspapers, blogs, features), social media, and wider PR.

THE CLIENT

Lignum Restaurant

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning - We worked with Lignum to shape the vision: an evergreen, cinematic piece for the website landing page that reflects the brand’s philosophy.
2. On-Location Filming - We captured natural landscapes, foraging sequences, bluebell fields, and intimate fire-driven cooking moments, working with light and environment to heighten the atmosphere.
3. Cinematic Storytelling - We carefully paced the narrative, from tranquil beginnings to a building crescendo, mirroring the rhythm of food preparation and dining at Lignum.
4. Photography Capture - Alongside video, we shot high-quality stills designed for press, blogs, and social use, ensuring a consistent visual identity.
5. Post-Production - We edited the hero film with sound design and music that enhanced the sensory experience, focusing on mood and atmosphere over dialogue.
6. Delivery - We provided a polished landing-page hero film and a suite of imagery optimised for web, social, and print.

DELIVERABLES

• Cinematic website landing-page hero film
• Photography package (high-resolution stills for print, press, and online use)
• Social media-optimised edits
  

RESULTS

• Delivered a cinematic, evergreen hero video that anchors Lignum’s website and booking journey.
• Produced a cohesive suite of imagery widely used across newspapers, blogs, and social media, helping to extend reach beyond the website.
• Elevated Lignum’s brand identity by capturing its philosophy-natural, elemental, and sensory-without relying on transient menu details.