The Brief

We at 528 Creative were delighted to work in collaboration with Hopkins Communications, Cork College of FET - Life Sciences Centre, and Munster Technological University (MTU) to create a 2-minute video announcing their new Tertiary Degree in Life Sciences. This collaborative degree between CETB, MTU, and the NTO aims to provide students with a clear pathway into a career in the life sciences industry.

Our goal was to produce a video that captured the spirit of collaboration, highlighted the facilities and opportunities available, and showcased key voices driving this initiative forward. The video was intended for use on social media, websites, and presentations to prospective students.

THE CLIENT

Cork College of FET - Life Sciences Centre & Munster Technological University (MTU) In collaboration with Hopkins Communications.

FILMING EQUIPMENT

PROCESS

1. Pre-Production Planning - We worked with Hopkins Communications and the Life Sciences Centre team to define the structure of the video, plan the interviews with Valerie Cowman (Campus Leader) and Dr. Michael J. O’Mahony (Head of Department, MTU), and decide on key lab activities to capture.
2. Filming - We filmed interviews with Valerie and Michael, making sure to balance their screen time to represent both CETB and MTU equally. We also captured b-roll of students working in labs, classrooms, and hands-on training environments.
3. Lighting & Details - We created professional lighting setups for the interviews and used additional lighting in the labs to ensure consistency and clarity.
4. Post-Production - We edited the footage into a concise, engaging 2-minute video. This included selecting the best soundbites, adding subtitles, and incorporating three logos (Life Sciences first, then CETB and MTU). We corrected a few details during revisions, including ensuring all references to Carrigaline were removed and that “Cork College of FET - Life Sciences Centre” was used consistently throughout.
5. Delivery - We delivered the polished video with corrected subtitles and optimised it for online sharing, presentations, and marketing use.

RESULTS

• We produced a high-quality, professional 2-minute video introducing the new tertiary degree.
• The video equally represented CETB and MTU, highlighting their collaboration.
• We delivered the video quickly to meet their early-July deadline, including revisions and final polish.
• The video now serves as a clear, compelling piece of content to attract students to the new Life Sciences programme.