0

PROJECTS

Muriel Foley - Personal Brand Shoot

The Brief

We at 528 Creative worked with Muriel Foley, digital marketing consultant and founder of MGFD, to create a suite of personal brand imagery designed to help her stand out on social media and across her online platforms. Muriel wanted content that represented her personality and brand-fun, confident, professional, and creative-while maintaining a polished, approachable feel.

The goal was to deliver high-quality photography that would support her personal brand across Instagram, LinkedIn, her website, and client-facing communications, ensuring her content aligned with her reputation as a dynamic leader in the digital marketing space.

THE CLIENT

Muriel Foley, MGFD

FILMING EQUIPMENT

  • Sony A7III Camera - For crisp, professional-quality portraits and lifestyle shots.
  • Sony G-Master Lenses (24mm, 35mm, 50mm) - To capture a variety of angles, from wide lifestyle shots to tight, detailed portraits.
  • Godox AD600PRO TTL Flash & Aputure LS C120d II with Light Dome - For balanced, flattering lighting both indoors and outdoors.

PROCESS

  1. Pre-Production Planning - We worked closely with Muriel to understand her vision, tone, and how she wanted to be represented online. We discussed wardrobe, styling, and locations to align with her fun yet professional image.
  2. Photography Session - We captured a mix of candid and posed shots, balancing approachable energy with sleek professionalism. The shoot focused on authentic moments that would translate well on social media, as well as clean headshots for professional use.
  3. Creative Direction - We used varied backgrounds and compositions to reflect Muriel’s creativity and confidence, while ensuring brand consistency across her final image suite.
  4. Post-Production - We retouched and colour graded the images to create a polished yet natural look, optimised for web and social media platforms.
  5. Delivery - We delivered a versatile gallery of images ready for use across Instagram, LinkedIn, website, and marketing collateral.

RESULTS

  • Produced a suite of personal brand content that represents Muriel’s personality-fun, confident, professional, and creative.
  • Helped Muriel strengthen her visual presence online, ensuring her content stands out in a competitive digital landscape.
  • Delivered imagery designed specifically for social media reels and story content, giving Muriel flexibility to add her own messaging while maintaining a professional look.
  • Supplied versatile imagery that works across social media, her website, and client-facing communications.

Like a boss!

Like a boss!

Like a boss!

Like a boss!

Like a boss!

Like a boss!

Like a boss!

The Client Said

MURIEL FOLEY

MGFD DIGITAL MARKETING CONSULTANCY

"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.

"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!"

"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated seamlessly."

More Projects

Explore Our Recent Video Production Projects: A Showcase of Creativity and Expertise.

NEXT IN QUEUE...
BEFORE

Shannon Ferries
Future Ticketing

The Bearded Man

See Project

Let’s work together

We are trusted by leading brands for outstanding
photography and multimedia services