O Sullivan Brothers | 528-Creative

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O’Sullivan Brothers DIY TV Ad

The Brief

We at 528 Creative were commissioned by Hopkins Communications to produce a 30-second TV advert for O’Sullivan Brothers DIY, a Cork business that has been supplying kitchens, wardrobes, floors, and appliances since 1978. The goal was to showcase their wide range of products-kitchens, sinks, taps, appliances, wardrobes, laminate, vinyl and solid wood flooring-all available directly from their showrooms at Clogheen Business Park, Holyhill and Pouladuff Road, Togher.

The TV spot was designed to highlight the breadth of their offering, build awareness of the showrooms, and encourage people to visit in person and inquire about products.

THE CLIENT

O’Sullivan Brothers DIY in collaboration with Hopkins Communications.

FILMING EQUIPMENT

Sony FX6 Camera - For cinematic image quality and flexibility in the showroom lighting conditions.
Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm) - To capture wide showroom establishing shots, detailed product close-ups, and mid-range perspectives.
Godox AD600PRO TTL Flash & Aputure LS C120d II with Light Dome - To ensure consistent, flattering light across showroom interiors.
DJI RS4 Pro Gimbal & Easy-Rig - To achieve smooth, stable movement while filming in busy showroom spaces.
DJI Inspire 2 Drone - For dynamic aerial establishing shots of the business locations.

PROCESS

Pre-Production Planning - We collaborated with Hopkins Communications and O’Sullivan Brothers to define the messaging, storyboard the advert, and plan the shoot entirely within the showrooms.
Filming - We captured cinematic visuals of the kitchen displays, wardrobes, flooring options, and appliances, ensuring each was shown in its best light to reflect quality and variety.
Creative Direction - We focused on clean, inviting visuals with smooth camera movement and purposeful framing to communicate professionalism while keeping the tone approachable and customer-friendly.
Post Production - We edited the footage into a sharp 30-second advert, adding clear on-screen text overlays to reinforce key selling points. A strong call to action encouraged viewers to visit the showrooms directly.
Delivery - We delivered a broadcast ready TV commercial optimised for television and social media distribution.

RESULTS

Delivered a 30-second TV advert that highlighted O’Sullivan Brothers DIY’s product range and showroom offering.
Reinforced the business’s trusted Cork heritage since 1978.
Created strong visual storytelling that encourages customers to visit their showrooms in person.
Provided versatile content suitable for both television broadcast and social media marketing.

Do it yourself!

The Client Said

MURIEL FOLEY

MGFD DIGITAL MARKETING CONSULTANCY

"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.

"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!"

"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated seamlessly."