Therm a Rest 50 Year Anniversary

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Therm-a-rest 50 Year Anniversary

The Brief

We at 528 Creative were delighted to work with Therm-a-Rest and Cascade Designs Ltd on a long-form (10+ minute) behind-the-scenes brand film at their Midleton factory in Cork. The aim was to highlight their “Made in Ireland” heritage, showcase the production process, and tell the story of the people behind the brand.

We collaborated with brand ambassador Conor O’Keeffe, who created the narrative and voiceover that structured the video. The project featured a piece to camera with Sean Raleigh, Director of Engineering, a guided factory tour, and introductions to several key characters within the team.

We kept the approach deliberately casual and non-disruptive, allowing the day to flow naturally while we captured authentic, unplanned moments. This method resulted in a genuine, spontaneous tone-complete with natural humour and personality that reflected the spirit of the Therm-a-Rest team. The content was designed for use on their website, social channels, and brand storytelling campaigns.

THE CLIENT

Therm-a-Rest / Cascade Designs Ltd.

FILMING EQUIPMENT

Sony FX6 Camera - For cinematic visuals across interviews, b-roll, and candid factory moments.
Sony G-Master Lenses (14mm, 24mm, 35mm, 70-200mm) - To capture wide establishing shots, detailed close-ups, and dynamic mid-shots.
DJI Inspire 2 Drone - For aerial footage showcasing the Midleton factory’s location and scale.
DJI RS4 Pro Gimbal & Easy-Rig - For smooth walkthrough and tracking shots inside the facility.
Aputure LS C120d II with Light Dome & Nanlite Tubes - To achieve professional, balanced lighting in interview setups and controlled environments.

PROCESS

Pre-Production & Site Visits - We carried out two site visits in advance of filming to understand workflows, meet the team, and plan the best way to capture the factory’s story.
Factory Tour & On-Site Filming - We filmed detailed processes including fabric cutting, valve assembly, and pad finishing, alongside day-to-day activity on the factory floor.
Narrative & Storytelling - Working with Conor O’Keeffe, we structured the video around his narrative and voiceover, combining interviews, pieces to camera, and authentic factory life.
Interviews - We filmed a piece to camera with Sean Raleigh, supported by candid moments with other team members.
Post-Production - We edited the footage into a polished, 10+ minute brand film with a casual, immersive tone, combining cinematic visuals, voiceover, and sound design.
Delivery - We delivered the final film, ready for web, social, and global PR use.

Deliverables

One 10+ minute long-form behind-the-scenes brand film.
Several cutaway versions for use on instore screens.

RESULTS

Produced an evergreen brand film that captures Therm-a-Rest’s Irish manufacturing story in a way that is authentic and engaging.
Delivered a genuine, character-driven piece that blends cinematic visuals with spontaneous, unplanned humour and personality.
Supplied video assets that continue to be used across Therm-a-Rest’s global digital platforms.

We love the outdoors!

The Client Said

MURIEL FOLEY

MGFD DIGITAL MARKETING CONSULTANCY

"528 are a dream to work with, reliable and professional, with an ability to adapt to revised briefs and think on their feet under time constraints. I would highly recommend them to anyone looking for a team of professionals who are full of great ideas”.

"It has been an absolute pleasure to work with 528 over the years on projects across our portfolio.Their professionalism and creativity has shone through every interaction.The work that they have produced for us has exceeded my expectations. If you are looking to propel your businesses you could not be in safer hands!"

"I've had the pleasure of working with 528 for the past two years, our collaboration has been nothing short of professional. I really value their commitment to maintaining a positive working relationship. Timely communication ensures that my briefs are incorporated seamlessly."

VIEW PROJECT

The Client Said

Lindsay Morrison

From the outset, 528 got us thinking creatively and helped determine exactly what we needed, which translated into brand content that continues to enhance our story-telling capabilities, and allows our partners & customers to do the same! The 528 team were open, honest and collaborative throughout, something which is so easy to take for granted. I’d best describe them as true subject-matter experts!