The Brief

We at 528 Creative collaborated with Isadora Petinari of 9 Below Bar, following her victory in World Class Ireland 2025, to create content supporting her entry into the World Class Global Competition in Toronto.

For this project, we produced one high-impact teaser video that explains the thought process behind the cocktails she is entering into the competition, giving a compelling backstory to each drink without revealing the recipes. The concept was carefully crafted with planned clips, precise framing, and immersive sound design to engage the senses while keeping the cocktails’ details confidential.

We also created six professional images: three of Isadora with each cocktail, and one image per cocktail, including the three she made using Johnnie Walker Black. To give the video structure, we devised a voiceover concept, framed as a message to Emma Walker, the Master Blender, which guides the narrative and storytelling behind the cocktails. The aim was to produce content that teases, intrigues, and builds excitement for both Isadora and 9 Below Bar, without giving too much away!

THE CLIENT

Isadora Petinari / 9 Below / Diageo

FILMING EQUIPMENT

PROCESS

1. Pre-Shoot Planning – We collaborated with Isadora to storyboard the teaser video, plan imagery, and design the soundscape for maximum sensory impact.
2. Video Filming – We captured carefully framed clips to tell the story behind each cocktail while keeping the recipes confidential.
3. Photography – We shot six professional images: three of Isadora with cocktails, and three standalone cocktail shots highlighting the Johnnie Walker Black creations.
4. Voiceover Concept – We devised a narrative in the form of a message to Master Blender Emma Walker to structure the video and communicate the inspiration behind each drink.
5. Post-Production – We edited the teaser video with immersive sound design, fine-tuned pacing, and polished images for promotional use on social media and press channels.
   

RESULTS

• Delivered one high-impact teaser video that effectively builds intrigue and excitement around Isadora’s World Class Global Competition entry.
• Produced six striking images of Isadora and her cocktails for social media, press, and marketing purposes.
• The video emphasised storytelling, sensory engagement, and secrecy, ensuring the cocktails’ recipes remain confidential while highlighting craftsmanship.
• The content positioned Isadora and 9 Below Bar as world-class mixology leaders, generating engagement and anticipation for her participation in Toronto.