Camping in Ireland Wes Anderson Style

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Camping in Ireland; Wes Anderson Style

Sometimes the best projects are the ones you do for yourself. This one started with a trend that was exploding on Instagram, creators all over the world were recreating the cinematic style of Wes Anderson. Locked-off shots. Whip-zooms. Wide symmetrical frames. Even that classic binoculars point-of-view.

The trend was simple: romanticise the mundane. Find the beauty in your everyday life, and frame it like a Wes Anderson film.

We decided we’d give it a go, but with a twist. As two people who spend as much time outdoors as we do behind cameras, we thought: why not make a camping trip in Ireland, Wes Anderson-style reel?

Shooting the Reel

We gave ourselves a day and a half to plan, shoot, and edit. It wasn’t a client brief, it was just for fun, but we treated it with the same care as any project.

We scouted the campsite like it was a film set. Every shot had to be carefully framed, symmetrical, and playful.

The magic touch, we edited it so the reel looped perfectly on Instagram.

Posting & Response

We posted the reel that same evening, just as the trend was peaking. Within hours, the views started climbing. It hit 5,000+ likes and now sits at 60,000+ views. Not bad!

But more importantly, people connected with the lighthearted, nostalgic vibe. It reminded us that you don’t always need a client brief or a big production plan to make something that resonates and is received well online.

Why It Worked

Timing - We moved fast, posting while the trend was hot.
Execution - We leaned fully into the Wes Anderson style without half-measures.
Relatability - Camping in Ireland is familiar, but framing it in a playful, cinematic way made it fresh.
Looping - Making it seamlessly repeatable kept people watching (and rewatching)

Final Thoughts

This project was a reminder that trends can be opportunities, not just for reach, but to have fun, experiment, and show off your creative side. It’s the kind of content that brings new eyes to our work and keeps us sharp between bigger productions.

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Whether you’re launching a new brand, telling your company’s story, or simply want to elevate your content, we’re here to help. At 528 Creative, we collaborate closely with our clients to craft visuals that feel authentic and impactful—from first concept to final cut.
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