The bit we love most (and why we keep doing it)

Gear is fun. Locations are fun. But our favourite thing, by a mile, is the people we meet. We’ve been lucky to build lasting relationships with clients, crews, agencies, and the characters you meet on set: hotel GMs walking us through the breakfast service, engineers proud of a production line, an old fella asking us about the drone, athletes buzzing before call time, chefs foraging in the drizzle, a primary school student who is amazed by the all the camera gear and has 400 questions, to CEO’s and founders of multi million euro businesses, telling the truth about how hard and how worth-it it’s been. We work with everyone.

We’re proud to say that our shoots feel relaxed, respectful, and collaborative. Whether it’s a 200-person conference or a two-person testimonial, our goal is the same: everyone on set is treated well, heard clearly, and goes home saying, “That was sound, and we got great content.” We like to laugh (we’re good craic, promise), but we’re serious about the work. And when the topic is delicate, grief, health, personal challenges, vulnerable stories, we slow down, make space, and take a back seat, create a safe environment and let those stories unfold for themselves. Some of the pieces we’re proudest of came from giving someone permission to just talk without interruption, sometimes the best direction is listening. 

What seven years taught us

• The best direction is often a conversation. If we listen properly, the story reveals itself, we have two ears and one mouth for a reason, as a fella said.
• Comfort shows on camera. Respect, patience, and good communication are as important as lenses and lights. If you build rapport and respect with your client, or subjects on camera, then the final content will reflect that. Sometimes a teleprompter is great, but our general approach is to create genuine feeling content that is authentic and unscripted. Humans like content that feels human.
• You can be professional and still have fun. Energy on set is contagious; audiences feel it.
• Details matter. A well-timed cut, a cleaner frame, a clearer brief, that extra take, these little 1% upgrades add up.

Cork roots, global reach

We’re Cork-based and proud of it. Over the years we’ve filmed across every single county in Ireland, (yes we have ticked them all off!) and have been over to the UK frequently. Most of our clients are in Cork and in Dublin, but we frequently travel all over Ireland, we have probably seen the inside of every hotel in the country by now!

Trusted to do the job, end to end

We’ve grown from a one camera setup to delivering full campaigns: strategy chats, creative treatments, casting, schedules, production, edit, sound design, colour, and SEO-ready deliverables for web and social. Agencies and partners call us when they need reliable hands and fresh eyes. 

Brilliant content with meaning and purpose, will out perform mediocre content that needs massive ad spend in order to try and convert customers every, single, time.

A word on drones (and doing things right)

Aerials are a big part of our toolkit. We’re licensed drone operators and have logged hundreds of safe flights, many in controlled airspace, because Ireland's skies are busy: commercial traffic, air ambulances, Coast Guard, flight school circuits, and military activity. We coordinate properly, file what needs filing, and fly with respect for the airspace and the public. That’s non-negotiable.

The 528 set experience

If you’ve never filmed with us before, here’s what it feels like:

• Clear plan, calm set. You’ll know where we’re going and why.
• People first. We keep interviews conversational and unrushed, it does not matter if you have never been on camera before, we’ll make it feel easy and relaxed. Don’t be nervous, you are in safe hands.
• Safety and professionalism. Dedicated spotter for drone work, tidy cable runs, no trip hazards, permissions sorted, minimal business disruption, everyone briefed.
• Room for serendipity. We plan hard so we can adapt harder when the magic moment appears, being ready for a spontaneous moment, and capturing it, is a brilliant feeling. You can’t plan a real moment, and capturing one will never get old.
• Delivery you can use. Assets cut for your site, socials, paid, TV ads, internal comms, whatever you need to make it work.
  

What clients tell us (and what we tell ourselves)

• “You made that painless.”
• “That was actually good fun.”
• “You got the absolute best from our team.”
• “We felt looked after and it was enjoyable.”

If you’ve said any of those, thank you.

What’s next

More stories. More travel. More early starts we secretly enjoy. More projects that make teams proud, make audiences feel something, and make stakeholders say “that’s it.” We’ll keep experimenting with formats, pushing our craft, and keeping things warm, human, and sound. Telling stories is what we love.

If you’re planning a campaign, a brand film, a website refresh, a testimonial series, or an event that deserves to live longer than a day, we’d love to work with you. Bring us your idea (half-baked is fine), we’ll help shape it, and we’ll make it with care.

Thanks for being part of the first seven. On to the next.

Got a story worth telling?

Whether it’s a brand film, testimonial series, or a full campaign, we’ll plan it, shoot it, and make it feel effortless for you and your team. Get in touch with 528 Creative — let’s make something you’ll be proud of.